About Me

When I was 17 (and pregnant!) I took a shitty job working in telesales. I had to cold call business owners in the middle of their working day to try and sell them hotel discount memberships. On commission only, I soon learned that if you can't connect with people and understand what makes them tick, you can't influence them, and they won't buy from you.

I didn't last long at the telesales job. Despite making good money, the combination of angry business owners and morning sickness was too much to bear, so I left and set up my first business at 18, offering dance fitness classes.

Growth was slow, and with a baby due, I didn't have time to waste, so I threw myself into learning how to get customers fast, and that's when my obsession with marketing and the science of persuasion and human behaviour began.

For the next 20 years, I studied everything relating to influence, from psychology, NLP and behavioural science to sales and marketing — gaining a diploma in behavioural psychology along the way and training as a Master NLP Practitioner — applying it all to real-life businesses and seeing the impact on growth.

In 2010, I sold my business to go on maternity leave again. But apparently, maternity leave doesn't really suit me, so while I was bored and waiting for baby no 2, I turned my attention to my husband's wedding entertainment business.

Applying everything I'd learnt, the business scaled to six figures fast, proving my point yet again that marketing and psychology are the secret to sales success.

That's when I started my marketing agency.

By 2016, I had it all… the lovely house in the countryside, a kind husband, two awesome kids that made me laugh every day, and a solid business… but I also had itchy feet. I wanted something more; I wanted an adventure.

So I turned to my husband and said, “Let's sell everything we own and go backpacking around Europe.” Thankfully, I married the right man, so he said, “OK,” and then renovated a caravan for us to live in while we travelled.

We sold up, took the kids out of school and spent the next two years travelling through twenty-one countries. We ziplined over the largest canyon in Europe, went white-water rafting, hiked volcanoes, explored war-torn abandoned resorts and explored ancient ruins - all funded by my business.

Over the years, what started as a small, one-person copywriting agency grew into a full-scale content marketing agency, with a team of ten and clients worldwide.

But over time, I'd notice the same problem crop up over and over.

Clients would come to me asking for blogs, emails, or social media posts simply because someone had told them they needed them. I watched business owners waste money and miss out on sales, over and over again. Not because their offer was bad, but because the strategy underneath it was completely missing.

I realised that people didn't just need more content - they needed a strategic approach to marketing and a better understanding of why marketing works (or doesn't!).

Over time, we brought AI and automation into the mix, and the demand for proper strategy grew fast; helping clients build out their core marketing became the main focus of my work.

Since then, I've worked with businesses across the UK, Canada, and the US, helping generate hundreds of thousands of pounds in sales and saving plenty of owners from burning cash unnecessarily.